Summary: Apple is about 2.6% below the highest price it has ever closed at. For an investor who already owns the shares, that gap turns into a question with two parts: at what price would the shares be sold, and on how many of them. A covered call answers both, and it does not have to cover the whole holding.
Writing calls against part of a holding sets a sale price on those shares and leaves the rest alone.
Apple closed at USD 331.34 on 15 September 2026, up 5.1% since the USD 315.34 close on 9 September, the day of the iPhone Duo and iPhone 18 Pro launch. The record closing high of USD 340.08 was set on 28 July 2026, and the intraday record of USD 344.57 came the next session. Two days after that Apple reported fiscal third-quarter results and fell 7.4% (Source: Saxo, as of 15 September 2026). Past performance is not indicative of future results.
Apple is approaching a price it reached once and did not hold. Whether it clears it is not knowable in advance, and its call premiums sit near the middle of their range for the past year (Source: Saxo, as of 15 September 2026 close), so in our view there may be no unusual pricing to chase. Two things are left to decide, the strike and the expiry. Options carry a high risk of rapid loss and are not suitable for every investor.
Important note: The strategies and examples provided in this article are purely for educational purposes. They are intended to assist in shaping your thought process and should not be replicated or implemented without careful consideration. Every investor or trader must conduct their own due diligence and take into account their unique financial situation, risk tolerance, and investment objectives before making any decisions. Remember, investing in the stock market carries risk, and it’s crucial to make informed decisions.