Pilates and premiums: how young Australians are changing wellness
中文标题
普拉提与保费：澳大利亚年轻人正在如何改变健康消费
Core conclusion · Tlines extraction
Younger Australians are reshaping wellness spending: health insurance outlays for 18-24 year-olds rose 12% in 2025 while spending on physiotherapy, dental and optical services fell 4-5% and overall healthcare spending grew only 3.1%, below 4.1% health inflation. Australia's wellness economy was valued at US$126.7bn in 2023, 10th largest globally, with physical activity at US$24.2bn. Pilates bookings jumped 66% globally in 2025, Reformer up 71%.
- Institution
- Commonwealth Bank
- Published
- 10/09/2026
- Research topic
- Not explicitly stated
- Time horizon
- Not explicitly stated
Key arguments
- Young Australians are becoming more selective in wellness spending, cutting back on some traditional healthcare services while increasing health insurance outlays.
- Australia's wellness economy is large and growing, valued at US$126.7bn in 2023 with 10.9% annual growth.
- Fitness trends like Pilates are surging both in Australia and globally, with ClassPass reporting 66% growth in bookings in 2025.
- Younger generations are drinking less alcohol than Baby Boomers, indicating a shift towards health-conscious habits.
Key numbers
- Australia wellness economy (2023)
- US$126.7bn
- Health insurance spending growth (18-24, 2025)
- 12%
- Global Pilates bookings growth (2025)
- 66%
- Reformer Pilates bookings growth (2025)
- 71%
- Average annual health insurance spend (2025)
- over A$3,000
Main risks
- Cost-of-living pressures could further constrain discretionary wellness spending among young Australians.
- The shift towards health insurance may not be sustained if premium increases outpace income growth.
- Trend data from limited periods may not reflect long-term behavioural changes.
Corresponding source evidence
The youngest adults reduced spending on physiotherapists, chiropractors and osteopaths by 5%, and by 4% on both dental services and optometrists.
Context: the conclusion is Tlines' automated extraction, not the institution's wording. Quoted evidence is publisher wording. Scope and date must travel with the conclusion.
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AI analysis
How this page was produced
Tlines extracted the conclusion, arguments, numbers and risks above from the report published by Commonwealth Bank on 10/09/2026, then structured them for comparison. The publisher's own wording is reachable through the source link on this page and is displayed in full above. Last updated 10/17/2026. Methodology · Source policy · AI usage · Request a correction