Mito orchestrates 5,000-plus AI assets on Google Cloud for World Cup TV spot

[Google Cloud] Mito used Google Cloud's serverless, asynchronous architecture to produce a 120-second World Cup TV spot for Movistar Plus+, part of Telefónica, according to a Google Cloud blog post. Mito said the project required generating more than 5,000 assets, including 1,000 videos, across roughly 65 iteration rounds, and that the ad aired on every major television channel in Spain; the production team described it as 95% AI-generated. Mito runs its API, AI Director and background workers as Java services on Cloud Run, decouples job execution with Pub/Sub, stores assets in Cloud Storage and delivers them via Cloud CDN, and accesses models through Vertex AI, according to the post.