Mercari projects over 50% three-year cost cut with Chrome Enterprise Premium

[Google Cloud] Mercari, a consumer-to-consumer marketplace with more than 20 million monthly active users, selected Chrome Enterprise Premium and Chromebooks to secure its customer service environment, according to a Google Cloud blog post by Yu Susaki, manager of enterprise security at Mercari. Mercari said its prior setup relied on legacy devices routed through virtual desktop infrastructure (VDI), creating operational friction, a poor user experience, higher IT overhead and overlapping data-loss-prevention controls. The company shifted from OS-level isolation to browser-layer data control, configuring strict DLP rules that restrict users from pasting or uploading files to destinations outside approved business tools. Mercari said the transition was smooth because employees already used the Chrome Enterprise browser, resulting in strong adoption. With zero-touch enrollment, reduced VDI dependency and consolidation of security agents including legacy DLP, MDM and EDR, Mercari projects a cost reduction of more than 50% over three years in this environment, covering device costs, VDI running costs and security licenses. Mercari also said it is using browser policies to enable a safe, read-only adoption of Gemini in Chrome.