Google Cloud says BigQuery measures now GA, unifying BI metrics and knowledge graphs for AI accuracy

[Google Cloud] BigQuery measures is now generally available, unifying business intelligence metric definitions with knowledge graphs in a single model, Google Cloud said. According to Google Cloud, organizations needing both BI and knowledge graphs have historically run two siloed stacks, bridged by brittle data pipelines and runtime reconciliation by analysts and AI agents, which the company said is where data governance broke down. Built on BigQuery Graph, BigQuery measures lets users define measures directly on the graph entities they describe, so dashboards and AI agents get a trusted number along with the relational context behind it, Google Cloud said. Amanda Reelick, Head of Data Enablement at Woolworths NZ, said the capability ensures Looker dashboards, conversational agents and data team queries operate on identical logic, guaranteeing metric alignment and reducing data team maintenance overhead.