Authentic Brands builds AuthOS on Google Cloud; Reebok AI-enhanced images lift ROAS over 60%

[Google Cloud] Authentic Brands Group, the global lifestyle and entertainment platform whose portfolio spans more than 50 brands including Reebok and Juicy Couture, has built AuthOS, an AI operating system powered by Gemini Enterprise Agent Platform and Cloud Run, according to Google Cloud. The system's 50 interconnected AI agents and tools are designed to help teams create content faster, streamline workflows and reduce time spent across disconnected tools. According to Google Cloud, more than 80% of employees use AuthOS weekly, and AI-enhanced product images for Reebok delivered more than 60% higher return on ad spend compared with unenhanced imagery. AuthOS uses Vertex AI's modular architecture to incorporate models from Model Garden, Google Cloud said.