If the first section is about the size of the demand pool, this one is about how the supply of new therapies is financed and where the resulting commercial value sits. The analysis focuses on pharmaceuticals, where the dynamic is most clearly observable; related patterns in medtech and life sciences tools are noted but not examined in depth.
Drug development is usually funded by different sources of capital as it moves from lab to market:
The headline cost of a drug is dominated by failure, not by any single trial. These per-phase figures are the costs of conducting each phase, not the all-in cost of producing an approved drug. Counting the failures as well as the successes, according to research the all-in cost per approved medicine ranges from approximately $3 billion to $4 billion, depending on the methodology applied7. That cost of failure is the central reason the financing chain exists: it is too large and too risky for any one owner to carry from start to finish, so the risk is passed along and repriced at each stage.
The transition between private and public capital ownership of a drug asset typically occurs at or before Phase III, mediated by M&A, initial public offering (IPO), or partnership, though this is a dominant tendency rather than a fixed rule. Figure 3 summarises the predominant capital source, approximate cost, and probability of success at each stage. Some companies raise public equity at earlier clinical stages and fund development through public markets directly, and a smaller number develop, approve, and commercialise products independently without ever being acquired: Vertex, Gilead, Amgen and Regeneron are examples of fully integrated commercial businesses built from privately funded origins.
The stage at which the private-to-public transition occurs also moves with market conditions. In risk-on periods, most recently 2020 to 2021, the IPO window opens to assets at progressively earlier stages, extending in the most buoyant conditions to preclinical and platform-stage companies with no clinical data, and public equity can fund early clinical development directly. In risk-off periods, most recently 2022 to 2024, the window narrows and private capital extends further into late-stage development. Acquisition by listed pharma, by contrast, has continued across both kinds of period, a pattern examined in sub-section 2.3.
For discussion and illustrative purposes only. Note: The transition from private to public capital ownership occurs predominantly across the Phase II to Phase III zone. Cumulative probability of approval from first-in-human entry is approximately 8.6%. Sources: Phase cost figures from Wouters O. J., McKee M., & Luyten J. (2020), JAMA, 323(9), 844-853; phase success-rate figures from IQVIA Institute for Human Data Science (2023); both as presented in Proudman, D., et al. (2024), Journal of Medical Economics, 27(1), 1253-1266. Phase-transition success rates vary substantially by therapeutic indication and by modality: oncology programmes have historically shown markedly lower overall success than non-oncology, and biologics have differed from small molecules. The figures shown are cross-sector averages and are illustrative of the general attrition pattern rather than applicable to any specific programme.
2.2 Most new drugs today are invented outside big pharma
Large pharma increasingly buys its innovation rather than producing it in-house. Of the 138 drugs approved for the top 20 biopharma companies between 2015 and 2021, 65% came from outside the company, mostly through acquisition; only 28% were invented in-house. Four of the 20 (Johnson & Johnson, Sanofi, Takeda, Biogen) sourced every one of their approvals externally8.
Smaller companies now carry the innovation pipeline. Emerging biopharma (companies with under $500 million of R&D spending and under $200 million of sales) accounted for 65% of the drug pipeline in 2021, up from 34% two decades earlier, and for 42% of FDA filings, up from 11% in 20129. Figure 4 shows the shift.
Source: IQVIA Institute for Human Data Science (2022), Emerging biopharma's contribution to innovation. IQVIA. Emerging biopharma defined as companies with under $500m R&D spend and under $200m sales. There is no assurance that any trends depicted or described above will continue or that any projections will ultimately materialise.
The pattern is consistent with a structural decline in the productivity of in-house pharmaceutical R&D documented over several decades. The number of new FDA-approved drugs per billion US dollars of R&D spending has roughly halved every nine years since 1950, an 80-fold decline, a pattern researchers named “Eroom’s Law” (Moore’s Law spelled backwards)10. Externalisation of drug discovery represents one of the responses available to large pharma when the marginal productivity of in-house research has declined materially relative to the cost of acquiring de-risked assets from outside the firm.
2.3 Patent expiries fuel M&A capital flows
Patent expiry is a constant condition. Every year a wave of drugs loses exclusivity and the revenue collapses to generic competition.
Over the next five years, brands generating more than $300 billion in annual sales face loss of exclusivity across the industry, equivalent to 3-4% of the global market in each year, with a peak near 7% in 2028 driven by the anticipated loss of Merck's Keytruda, the single largest event. After Merck, the next four most exposed companies (AbbVie, Johnson & Johnson, Roche, and Bristol Myers Squibb) each face more than $30 billion in cumulative sales at risk by 2030, and the average top-25 pharma company has around $24 billion at risk by the end of the decade11. Figure 5 lists the largest of these expirations.
Source: Evaluate. (2025). World preview 2025 (EvaluatePharma data, May 2025). Evaluate Ltd.
Expirations of this scale create a revenue replacement problem that internal pipelines have not historically been able to solve at the top listed names. A company facing the loss of a multi-billion-dollar drug within a defined window, and unable to replace it from in-house development alone, has a direct incentive to acquire de-risked external assets. This is the mechanism that connects the externalisation pattern of sub-section 2.2 to the sustained flow of acquisition capital: the patent cliff sets the size of the gap, and the limited productivity of internal R&D determines that much of it will be filled from outside the firm. Recent transactions illustrate the pattern, including Johnson & Johnson’s $14.6 billion acquisition of Intra-Cellular Therapies (2025), Bristol Myers Squibb’s $14.0 billion acquisition of Karuna Therapeutics (2024), and AbbVie’s $8.7 billion acquisition of Cerevel Therapeutics (2024).
M&A has been the route to replace revenues from patent expirations. The flow of acquisition capital is not uniform across cycles. Activity softened in 2024 to its lowest level since 2021, then paused again early in 2025 amid uncertainty over US tariff and drug-pricing policy, with first-half dealmaking limited mainly to transactions below $5 billion. As that uncertainty eased through the year, the pace reasserted itself sharply: aggregate biopharma M&A reached approximately $133 billion in 2025, more than double the 2024 level and the second-highest annual total in five years, across roughly 50 transactions at an average size of $2.7 billion12. The recovery was led by four deals of $10 billion or more, including Johnson & Johnson’s acquisition of Intra-Cellular Therapies and Novartis’s $12.7 billion acquisition of Avidity Biosciences. What has been consistent across this cycle is the structural presence of the flow rather than its level in any single year, and the approach of the 2025-2030 expiry wave has coincided with a renewed emphasis on external sourcing.